Education Day – Thursday, February 4

Much more coming soon – check back for updates!
Hover your mouse over a session for more information.


  • Remember Why You Started

    Speaker: Justin Day, Detailers of Las Vegas

  • Three Unique Ways to Grow Your Business

    We all know a lot of the standard things we are supposed to be doing in our business. Sales, marketing, customer follow-up, have a website, get reviews,etc. Some we do really well and some we can do better. Find out unique ways to create the life and business you want. Speaker: Cory Kleinfeldt, Coach Cory K

  • You Can Hire A Manager But You Can’t Hire An Owner

    There is a big difference in the responsibilities of someone that is the manager of a business and the individual who is the owner. Unfortunately, there are too many owners that have gotten ‘stuck’ in the position of being the manager or worse yet,being the best salesperson. An owner in this position has a business that is suffering from lack of direction and leadership. This session will provide guidance to separating the two and helping the owner to become THE owner. Speaker: Tom Shay

  • What Your Accountant Is Not Telling You

    You may get all the proper forms and taxes completed on time. You probably have never had your business audited with regard to any of the forms or tax returns you have submitted. Yet, there are many things that you should know about the accounting aspect of your business. Your accountant may know most of them, but to make sure, both of you have to be “on the same page”. This session will share 14 key aspects of financial management that you should be aware of. Speaker: Tom Shay

  • Strategies To Win in a Challenging Economy

    Yes, there is plenty of doom and gloom throughout all the media. And as the media interviews individuals and businesses, they can find plenty that are screaming, “The sky is falling”. We can’t change what thesepeople are saying, but we can control what happens in our business. During, “Strategies to Win in a Challenging Economy “, Tom will outline what to do, what not to do, and what to stop doing. Speaker: Tom Shay

IDA Track

  • Insulate Earning Capability with Additional Revenue Streams

    Was your income impacted last year by the Pandemic?  Some of us had greatly reduced income because we rely solely on revenue from detailing services.  In this session, Prentice will talk about what it takes to be a more rounded “automotive reconditioning” technician.  With 22 years teaching and providing multiple services, Prentice can help you understand what it takes to learn and equip yourself to be multi-talented, so that you can dramatically increase the average ticket price per vehicle. Speaker: Prentice St. Clair, CD-SV, RT, Detail In Progress, Inc.

  • Chemical Technology to Boost Your Profits

    We will discuss the latest technologies in the detailing industry, and highlight which ones can turn into better revenue sources, which ones help cut expenses (labor), and which ones are a waste of your time. We will share information about new coating technologies, including graphene and high solids ceramic coatings, 100% inorganic paintwork correction gels (no more compounds and polishes), and new cleaning surfactants that leave a protective film. Not all technologies are beneficial. Learn about those that are misapplied to our industry and about others that are downright bogus, which can affect your bottom line. Speaker: Jim Lafeber, CD-SV, RT, Dr. Beasley’s Inc.

  • The 30 minute paint enhancement with protection! Maximizing one step performance. More customers. More profit.

    An overview of tips and techniques to get the ultimate performance while doing one step paint enhancement procedures. Jason will show you how to do this with maximum efficency and quality. Jason Rose, CD-SV, RT

  • Proper Pad Care and Maintenance

    The intention of this educational seminar is to educate/advise on proper care and maintenance of all pad types foams, microfibers and wools. The seminar will cover care and maintenance of all pad types and will be advised from the time of purchase to knowing when its time to replace. The intention is to educate on how to get the maximum performance and durability (work time) from buffing pads. Maintenance will include how many pads to use per vehicle, when to change pads, how often to clean while buffing and when to clean for new job. We will also be discussing “best practices” on cleaning pads, differences and “tricks to the trade” on best ways to clean various types of pads. We hope that attendees leave with better knowledge of identifying the best ways to clean various types of pads, what processes will work best and “best practices” of getting the best performance and longevity from your buffing pads. Speakers: Clint Hintz, CD-SV, RT and Jstin Labato, CD-SV, RT, Buff and Shine MFg. JL’s Showroom Detailing, Inc.

  • The Wall

    Join John in this motivational seminar focused on identifying and overcoming the obstacles in your path. John will be touching on topics related to identifying challenges, chasing your dream, building self-confidence, positive and negative influences, the impact of being tapped into the IDA, and much more. Leaving 2020 behind and looking into a fresh year in 2021, you won’t want to miss this session! Speaker: John Corinella, CD-SV, American Detail Corp.



  • Seven Key Strategies You Must Learn from Marketing

    Get the top 7 key strategies for effective marketing. Hear how a business owner put these strategies into business and built their company. Speakers: Mary Toledo, Dent Time & Bumper Time

  • Sell Your Used Equipment, Old Stock or Product Line on eBay

    Have used equipment that is taking up space in your shop, garage or storage unit? Do you have a product line and are looking for a venue to sell online or are you Interested in creating a side income that you can run right from your business? Discover how ebay can be a sales tool -on your mobile device, an overview of listing items, taking photos, pricing, and shipping tips. Speaker: Paul Apollonia

  • Top Social Media Marketing

    Facebook and Instagram still rank as the top two social media marketing tools. Learn how to use these platforms to reach more audiences and gather leads for your company. Speakers: Myke Toledo, Dent Time

  • Sell Your Used Equipment, Old Stock or Product Line on Facebook Marketplace

    Learn to use Facebook Marketplace to sell used equipment that is taking up space in your shop, garage or storage unit, market a product line or creating a side income that you can run right from your business. Facebook MarketPlace is a serious competitor among online selling platforms, easy to use and sell. In this seminar you will get an introduction to Facebook MarketPlace, an overview of listing items, taking photos, shipping and selling tips. Speaker: Paul Apollonia



  • Maximizing the Griot’s Orbitals and BOSS System

    Get the most out of all Griot’s Orbital polishers, BOSS Pads and Creams to maximize their potential. Find out from the manufacturer how to break down the multiple combinations and explain how the system works. Speaker: Rod Kraft

Friday, February 5


  • Distrupt or Prompt- Does This Affect How You Approach Business

    If we look back over the past 9 months, will what your business experienced change your policies, attitudes and decision making? Speaker: Tom Shay

  • How to Go from Mobile to Fixed Operations

    Corp Find out the back story of how this successful entrepreneur went from mobile to fixed location in 4 years. Even if you are not looking at it now, get a template for setting goals and executing them. Speaker: John Corinella, American Detail Corp

  • Boot Strapping Your Business from Self-Starter to Multi-Employees

    Are you the owner, technician, controller, receptionist and janitor? Looking to expand your company to include more technicians or support staff? Thinking about a second location? Come and learn what to watch for, what to expect and how to succeed without losing your hair. Speaker: Charlotte White, SSR Sprayers


  • Boat Detailing

    This class will show you how to machine sand to remove heavy oxidation plus boat correction and boat ceramic coatings. Speaker: Mike Phillips

  • Engine Detailing

    This class will cover two type of engine detailing. 1: Wet Wash Engine Detailing using engine degreasers. 2: Kosmetic Engine Detailing using APCs and Dressings. Speaker: Mike Phillips


Saturday, February 6

IDA Track