Keynote with
Renny Doyle

Thursday, 4:00 PM
After Education Day

“Make Yourself Unbeatable”
Renny Doyle, Detailing Success

Education Day

Thursday, January 26, 2023


  • Take Your Sales from Prospect to $$$

    Presented by: Dann Williams & Damon Gray, Owners Pride, and Daryl Lyons, Detail Lex

    You can farm all the leads in the world, but without an efficient sales process you won’t achieve your sales goals. Get tips on the best way to develop a sales process that uses everyone’s time most efficiently and increases the bottom line.

  • Attracting More Customers and Closing Sales

    Presented by: Greg Natonson and Jason Otterness, Chicago Auto Pros Detailing

    The biggest challenge most shops face is how to get customers to pick up the phone and inquire about services. Greg and Jason will share the marketing and sales secrets they used to grow their business into a multi-million dollar enterprise.

  • How To Sell Value and Not Your Service (En Español)

    Presented by: Juan Gonzalez, The Rag Company

    Cómo vender valor y no tu servicio – La clave del éxito de cualquier negocio es aprender a crear valor. – For the Spanish Speaking community, learn how to create value, how to approach a potential client, how to rebut customer complaints and create a sale.

  • Romancing the Sale: Ignite High Tickets and Soaring Margins

    Presented by: Christorpher Racana, Dr. Beasley’s

    Selling is Listening. Discover how to determine customers’ wants, needs and pain points in order to make the client’s life better and make them a customer for life.

  • The Secret to Finding, Hiring & Keeping Great Employees

    Presented by: Jason Barker, Automotive Profits Academy

    There’s a secret to finding and hiring your dream employees and keeping them motivated and enthusiastic. Trasures from this session include how to write a help-wanted ad to attract the best applicants, how to interview, spot the “bad eggs” and hire the real-deal applicants.

  • Prioritizing Profits

    Presented by: Marcy and Alex Tran, Clean Car Custom Detail

    Accounting makes everyone groan! Find out how to cover the fallacy of GAP accounting and flip it upside down to change your outlook on budgeting and proper self pay.

  • Adquiriendo Más Negocios en la Industria Automotriz en Concesionarios y Negocios de Segunda Mano (sesión bilingüe)

    Presented by: Shawn Rowan, Estefano Feliciano, Albert Hernandez, Shane Sawyer, Ardex Labs Inc.

    Acquiring More Business in the Retail Automotive Industry at Dealerships and Pre-Owned Businesses (bilingual session)

Detailing – Powered By IDA

  • Reflection Artist Clinic: Getting to Know Your Buffing Pads

    Presented by: Mark Elliott and Justin Labato, Buff & Shine Mfg.

  • The Top 10 Must-Have Tools for Starting and Running a Detailing Business

    Presented by: Robyn Sweet, AutoGeek

    Here they are, the top 10 tools you need as a detailer. Whether you are just getting started or looking to be more efficient in the shop, we’ll lay out the essentials for you.

  • The Power of Add-On Services

    Presented by: Justin Labato, AutoGeek

    Add revenue to your detailing business. Find out how “Add-On Services” on your price sheet will grow your business and increase your bottom line, and customer loyalty. Get a better idea of new products to look for on the MTE Show floor.

  • Ask a Pro

    Presented by: Justin Labato, AutoGeek

    Got questions? Want to know how others do it, how the pros do it? From business questions to marketing, here’s your chance to dig in. Topics like how to communicate with customers and understanding your local market are just a few of the areas we’ll dig into.

  • Sub-surface Glass Polishing and Ceramic Glass Coatings

    Presented by: Mike Phillips, 3D Products

    How to remove wiper marks, swirls, scratches, and tiny pits in glass using cerium oxide-based glass polish. This class will teach how to safely machine polish glass using rotary and orbital polishers. Also covered will be how to correctly machine dry sand glass for severe below surface defects like deep scratches and wiper marks. Plus, how to seal the glass with a hydrophobic ceramic coating.

  • Machine Dry Sanding to Remove Orange Peel

    Presented by: Mike Phillips, 3D Products

    This class will cover how to correctly machine dry sand paint to remove orange peel and other surface texture. Also covered is how to correctly use a rotary polisher to remove sanding marks and polish out swirl-free with an orbital polisher. Plus, how to install a ceramic coating.

  • Extreme Boat Detailing: Maching Sanding & Gelcoat Ceramic Coatings

    Presented by: Mike Phillips, 3D Products

    This class will show how to correctly machine wet sand gelcoat to remove deep oxidation followed by how to polish to a swirl-free finish and then how to correctly install a marine grade ceramic coating. Plus, how to educate the owner on proper maintenance for the coating.

Detailing – Powered By IDA

  • How to Train and Keep Staff

    Presented by: Yvan Lacroix, CD-SV, RIT

    In this session participants will learn how to find, hire and keep good staff. In today’s economy it’s extremely important to provide exceptional training and support for your staff. Training costs much more than retention. With a history of 26 locations and over 100 employees, this was a key to our success.

  • Social Media 101: An Intro to Using Social Media as a Tool to Grow Your Business

    Presented by: Kyle Clark, CD-SV and Sydni Brae Gwinn, CD-SV

    Social media platforms can be a useful tool to connect one side of the world to the other, in a moment’s time. Customers can connect with businesses in an instant, and their feedback on your service can be heard by everyone at a touch of a button. Learn how to turn what many people find to be intimidating, into one of your most useful marketing tools, and a better way to reach new clientele. Come listen in on two experts that can tell you first-hand how to create content for your business on social media, and more importantly, how to get that content in front of the right people to help grow your detailing business and online presence.

  • Learn How to Own a Detailing Business That Doesn’t Need You

    Presented by: Jim Lafeber, CD-SV, RIT

    You started your business because you wanted freedom, yet somewhere along the way, you fell into the owner’s trap. You started believing that unless every single decision goes through you, your business will fall apart. So, you spend just about every waking moment either working on – or worrying about – your business. This session will show you how to grow a business that does not need you. Discover how to create systems and build a team so you can have work-life balance.

  • Why You Need to be a Millionaire Detailer, and How to Stop Making Excuses

    Presented by: Jason Barker, CD-SV

    Discover this combination of practical tips on how to define “successful” in your business, through a powerful motivational presentation. Learn how to cut through the myriad of distractions and excuses that mount against us as we get more successful. This session is only for highly motivated people who still hold the dream of complete financial freedom, and who still want to make a positive difference in the world. Get focused on your usually-abstract goal of “making a lot of money”, and also gain a new respect for your blue-collar career of car detailing. Find out how to filter and brush-off the unrealistic claims that we all see online about detailing business success. Get the quiet confidence to wade through the BS, and how to listen only to those people who truly want to help you succeed. Learn next-level techniques of visualization from someone who has been successfully teaching this skill to professional athletes in the NFL, major league baseball players, Olympic boxers, people struggling with weight loss, and automotive business owners for over 20 years.

  • How to Increase Your Detailing Revenue, Improve Your Cash Flow and Boost Your Bottom Line

    Presented by: Davy Tyburski, America’s Chief Profit Officer®

    Quickly discover 7 of the most effective (and easiest to implement) profit building strategies for your detailing business. This session will provide the blueprint to help you generate more SALES and PROFIT right now! These strategies and techniques are based on his Top Selling Book, “The Profit Book: 21 Unique Ways to Increase Sales, Improve Cash Flow, and Boost Your Bottom Line!” “As a Shark, Davy speaks my language…PROFIT, PROFIT, PROFIT!” – Kevin Harrington, Original Shark on ABC’s Hit TV Show “Shark Tank”

  • An Advanced Stain Removal Process

    Presented by: Tyler F. Cucchi, CD-SV, RIT

    Learn the common and less common stains that can be found in a vehicle’s interior. Find out how to discern between stains separated into TANNIN stains, protein-based stains, and other stains. Looking at stains from this perspective, learn the 3- step system needed in order to do a proper job. Get the simplest way to sort the stains into organic stains or a synthetic stain. Participate in a discussion on how to now look at these stains with a simple two- step system using activated enzymes and a cleaner rather than having to do a 3- steps system on every vehicle.


  • Guide to Successful Growth Marketing

    Presented by: Mary Toledo, Dent Time

    Do you have a plan for growth marketing? Learn from a pro how their shop plans for growth through expert marketing.

  • Your Network is Your Networth

    Presented by: Kenya Williams, I Shine for You Auto Detailing

    Networking is a competitive skill designed to identify companies’ networth. This session will introduce networking standards, concepts and methods. Discover how to gain key information from your current clients who share the same passions. Find out how to measure “network” based on your clients cars, careers, family history and lifestyle. From there, you can gain “Networth” for your business.

  • Sell on Ebay and Boost your Revenue

    Presented by: Paul Apollonia

    This real time session will teach you how to enhance your listings with better descriptions and photography, monitor sales to know what’s working and what’s not, and learn how to avoid costly mistakes that new eBay sellers make. Bring your laptop or tablet, have your eBay account ready for a hands-on session which will give your sales a jump! Taught by a certified eBay trainer for over 10 years.

  • Mastermind Marketing Strategy:  Without A Website, You Don’t Exist!

    Presented by: Karl Stearns, KMS Marketing Solutions

    Today’s connected consumers have come to expect availability of information from businesses they wish to deal with. Without a well-designed website, the digital world does not know you exist. This session will show you simple ways to define your “brand”, create a logo, and get a website up and running at an affordable cost. Yes, you can have a good website with a few hours work, without spending thousands!

  • Mastermind Marketing Strategy: Utilizing Digital Marketing to Build Business

    Presented by: Karl Stearns, KMS Marketing Solutions

    Gaining and retaining customers is the lifeblood of your business. Digital marketing: Social media, video, email and now SMS marketing are vital tools in your arsenal. This session will cover some of what is available and show you how to build your marketing strategy around tools that work.

  • Edit TikTok Like a Pro

    Presented by: Myke Toledo, Dent Time

    Not a lecture, but a hands-on course! Bring your ipad or your laptop and learn to use the fastest growing social media platform for businesses.

Learning Tools

  • How to Make $250k Yearly with Diamond Clear

    Presented by: Jonathan Garrett, Paint Pros LLC

    How to apply Diamond Clear. How to gain dealership accounts with Diamond Clear.

  • Angelwax Coatings Experience

    Presented by: Rick van der Lee

    From creation to application on paint, a step by step journey with chemist John Hogg also known as Evil Genius, and trainer Rain Albertson

  • Angelwax Coatings Experience

    Presented by: Rick van der Lee

    From creation to application on paint, a step by step journey with chemist John Hogg also known as Evil Genius, and trainer Rain Albertson

  • Be Found, Get Noticed and Generate Leads – (PDR)

    Presented by: Zack Kessler

    For PDR techs, by Pushin PDR & Detailing / YPC Media

  • Be Found, Get Noticed and Generate Leads – (Detailing)

    Presented by: Zack Kessler

    For auto Detailers, by Pushin PDR & Detailing / YPC Media

  • PDR and Latin American Community

    Presented by: Danny Espina, D Dents

    PDR y la Comunidad Latinoamericana Únase a este panel del hemisferio sur para una discusión sobre cómo iniciar y construir un negocio de PDR en países de toda la comunidad latinoamericana, como Puerto Rico, México y Colombia, así como en los EE. UU. ¿Qué lecciones podemos aprender unos de otros para hacer crecer nuestras empresas, trabajar con nuestras familias y empleados y servir a nuestros clientes? ¿Qué consejos específicamente para la comunidad hispana reunirá? Escuche a los oradores y establezca contactos con otros propietarios de PDR Tech en esta importante sesión.

  • PDR and Latin American Community, Continued

    Presented by: Danny Espinal, D Dents

    Join this panel from the southern hemisphere for a discussion on starting, and building a PDR business in countries throughout the Latin American community such as Puerto Rico, Mexico and Columbia as well as the US . What lessons can we learn from each other to grow our companies, work with our families and employees and service our customers? What tips specifically for the Hispanic community will you gather? Hear from the speakers and network with other PDR Tech owners at this important session

  • Thinking Outside the Box

    Presented by: Joel LaPalme, IGL Coatings

    Everyone has a talent and is good at wohat they are good at. To grow your business, You need to be amazing at what you know nothing about.

Pads, Polishing, and Profits

  • Express Exterior Paint Enhancement for Maximum Profitability

    Presented by: Jason Rose, RUPES USA

    Products and procedures to dramatically enhance exterior vehicle paint in one very profitable step.

  • Boat Polishing for Auto Detailers

    Presented by: Jason Rose, RUPES USA

    Learn the surface differences and adjustments needed for car detailers to begin successful boat machine sanding and/or polishing.

  • Paint Surface Cleaning for Durable Results

    Presented by: Jason Rose, RUPES USA

    Using paint surface residue removers to fully understand permanent defect removal procedures. Managing residue removal procedures during machine compounding and preparing the surface for paint coating protection application.

  • Roundtable Discussion

    Presented by: RUPES USA


  • Wet/Dry Sanding to a Perfect Gloss in Easy Steps

    Presented by: Kelly Harris, Lake Country Manufacturing

    Manufacturing. Discover the insider knowledge for mastering wet sanding to polishing to perfection.

  • Become a Production Detail One-Step Master – One Machine and One Pad

    Presented by: Kelly Harris, Lake Country Manufacturing

    Top tips to get the most for a single pad and motion choice. Find out which motion and pad are best for each and every situation.

  • Aluminum Polishing 101 – Renegade Products USA, A Division of Maverick Abrasives

    Presented by: Kevin Clapp, Texas Premier Polishing

    The basics of aluminum wheel polishing.


  • Advanced PDR Techniques and Tools

    Presented by: Tomas Stankevicius and the Stanliner Team, Stanliner

    Speed up the process of your repairs with less effort by choosing the right tools and techniques. Get a jump on your competition by being more efficient and expand your business.

  • USB Power, the Next Level of Power in the PDR industry

    Presented by: Allen Wilson, Wilson PDR

    Venture through the history of remote ower over the last decade and look to the currently available power options adapted by the PDR Industry. Watch a demo of power draw of various PDR devices. Learn how to calculate how long your battery should last and to prolong usage times. Get ahead by understanding the options in the market place and life expectancy to make your business efficient.

  • Large Damage and Glue Pulling Best Practices

    Presented by: Gene Fetty, Keco Body Repair Products

    Learn how to use modern glue pulling tools, tabs and techniques to make the best possible, least invasive repairs possible.

  • The Future of Hail Claims Management

    Presented by: Bill Park,

    A look at Claims Management Today and what it will look like tomorrow. Put yourself in the path of progress.

  • PDR Movement Dynamics

    Presented by: Luke Carmen, Cool Hand Dent Repair

    Stretch and Move to increase your productivity while on the job. Be prepared to get up and shift your body.

  • Operating a PDR Business in Today's World

    Presented by NAPDRT Board of Directors

    Business has changed post-pandemic and in the current economic climate. Participate in the discussion of how your peers are operating, finding new revenue sources and managing clients.

  • Today's Technology – Understanding the What and the Why of Scanning Vehicles

    Presented by the NAPDRT Board of Directors

    As vehicles become more and more enhanced with safety features, PDR repairs have become more and more under scrutiny. Discover exactly how scanning measures damage and repair sucess and you can make it part of your PDR success.

  • Today's Technology – Understanding the What and the Why of Scanning Vehicles

    Presented by the NAPDRT Board of Directors

    As vehicles become more and more enhanced with safety features, PDR repairs have become more and more under scrutiny. Discover exactly how scanning measures damage and repair sucess and you can make it part of your PDR success.

Technology/Product Talks

  • Leather Color Mixing

    Presented by: Lars Pickhardt, Lederzentrum GmbH-Colourlock

    Basics, knowledge and simple tricks and tips.

  • Microfiber 101

    Presented by: Levi Gates, The Rag Company

    Compare the differences in various microfiber towels and their uses. This overlooked tool will help take your detailing to the next level.

  • Paint Chip Repair – Added Revenue Source for the Entire Industry

    Presented by: Tony Pando, Dr. Colorchip

    Whether you are a detailer or a PDR tech, join this session to discover paint chip repair, how to add this service to your business and monetize it.

  • Vegan Leather? Now What?

    Presented by: Lars Pickhardt, Lederzentrum GmbH-Colourlock

    What is Vegan Leather, how is it recognized, how can it be cleaned, protected and repaired? Discover the next hot product on the market and how you can become an expert.

  • Introduction to PCR – Paintless Clearcoat Repair

    Presented by: Ryan Kaye, RestorFX Automotive

    PCR is the fastest-growing reconditioning service in the business. Find out how this is changing the way the industry is changing the way to look at the restoration and reconditioning of automotive clear coat.

  • Introduction to Paint Protection

    Presented by: Ricky Parker, Maxpro Film

    What is paint protection and how can you make it a bottom line booster? At this session from Maxpro Film you’ll find out the benefits as well as a hands-on demonstration, so you can make a profit in your business.

  • Introduction to Window Tint

    Presented by: Ricky Parker, Maxpro Film

    Using Maxpro Window Films catch all the tips on how to promote, market and get all the benefits of Window Tinting. This hands-on session will give you another profit center to consider in growing your business.

Thursday Night Welcome Party

Starting right after Education Day
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